Ana Maldonado De Ceppi
Senior Advisor, Hispanic Marketing –
Ana Ceppi observed a change in her children during the last five years—they went from being “out and loud in the duality and biculturalism they live in” to becoming more insular as challenges to multiculturalism spread across the U.S. She values her kids’ ability to use technology to stay in touch with friends around the world.
“If you can’t be your full authentic self because of the environment you’re in, then those connections that you make virtually are very important.” Amid hostility, Ana explains, “You can exist in a safe haven in a way.” She noticed the same tendency in herself and friends who went into “quiet mode” in their efforts to improve their own lives and the lives of all those seen as other. Global Nomads’ approach to youth education strikes her as vital in this regard. “One of the biggest needs for teenagers and emerging adults is a global perspective and global connectivity.”
Ana claims an eclectic professional path. She’s been an agency person, client person, and media content creation person, and brings more than 20 years of experience growing businesses by creating demand in previously unseen marketing opportunities. Ana enables multidirectional and future-inspired efforts to generate brand engagement and better sales, and flows in domestic, international, digital, and multicultural markets. She has earned five Effie Awards, three AME’s, a Pianini, and an Echo, among others, along the way.
Her parents were travelers and the places she loved best as a child were the most unfamiliar: sitting on the floor to enjoy meals, using bread to replace a utensil. “You don’t have to get on a plane anymore to connect with the rest of the world. To this day I can sit with someone and travel their world through their story,” says Ana, who admires Global Nomads’ commitment to make that possible for young people worldwide.