Global Nomads Group

BRAND STYLE GUIDE


BRAND IDENTITY: 

We are storytellers. We uncover untold truths. We are explorers. We break down barriers.

We are citizens of the world. We go where others don’t. We are Global Nomads.

 

Basic Principles

Brand establishes and solidifies a relationship between a company, its employees, and its "customers".  When done right, branding can help GNG drive participation, lower resources needed while acquiring new "customers", increase loyalty, and attract talented employees. Branding goes beyond the selection of a company name and logo design. A well-defined, well-positioned, strong brand story influences employees and "customers" to think of an organization in terms of quality, dependability, trust, & reliability.  GNG's website and this style guide are the begins of establishing a strong story brand and can both be used as resources to help staff align all external communication accordingly.

Master Brand

The global nomads identity is a stamp for all of GNG’s global citizens. It’s raw and human. It’s caring and universal. It speaks to everything GNG stands for and helps make GNG a louder, more unified voice in the global community.​

DO NOT USE: 

ALSO AVOID: 

Co-Branding

Stevens Initiative, The Aspen Institute Logo Options 

 

Co-Branding Materials

(Campfire use case to the right) 


  • Material should bear the American flag, and acknowledge the US Department of State Funding”
  • “Appropriate designation of “The Stevens Initiative’”
  • “Attribution of the Bezos Family Foundation”
  • Any other Department of State requirements fro branding and marketing of publicity and promotional materials
  • Approval and review of Aspen before publishing, in all media, any material related to this subawardßfor public materials, not reports
 

COLORS

The colors in the GNG family are drawn from the elements of the earth.

They are relatable across all cultures and bring an organic sense of life to the brand. 

GNG PRIMARY COLORS 

GNG PROGRAM LOGO COLORS: 

 


TYPOGRAPHY

 

 

WEB FONTS 

Signika Negative

DESKTOP FONTS

Calibri

IMAGERY